[{"data":1,"prerenderedAt":2387},["ShallowReactive",2],{"library-duanyongping-1999nianzuokerenmindaxuejingcaiwendashilu":3,"library-sidebar-buffett":865,"library-sidebar-dao":1871,"library-sidebar-models":2155},{"id":4,"title":5,"body":6,"category":851,"date":852,"description":853,"extension":854,"meta":855,"navigation":856,"order":857,"path":858,"seo":859,"seoDescription":853,"seoTitle":860,"slug":861,"stem":862,"__hash__":863,"_collection":864},"dao\u002Fdao\u002Fspeeches\u002Fduanyongping-1999nianzuokerenmindaxuejingcaiwendashilu.md","1999年做客人民大学精彩问答实录",{"type":7,"value":8,"toc":847},"minimark",[9,18,36,41,58,90,122,137,143,155,172,200,211,219,225,231,234,237,240,246,252,255,258,261,264,274,286,296,299,304,310,316,319,324,327,330,333,339,345,352,361,367,375,378,381,384,397,400,406,415,418,441,446,458,469,490,530,542,564,570,582,602,646,688,696,708,717,720,723,753,761,767,790,799,814,826,835,844],[10,11,13,17],"h1",{"id":12},"段永平1999年做客人民大学精彩问答实录",[14,15,16],"strong",{},"段永平","：1999年做客人民大学精彩问答实录",[19,20,21,22,24,25,28,29,32,33,35],"p",{},"采访者手记：",[14,23,16],{},"，1995年",[14,26,27],{},"小霸王","出走后创建",[14,30,31],{},"步步高","，在VCD、电话的竞争中脱颖而出，成为中央电视台第一广告大户。千禧年前夕，《Asiaweek》评选出亚洲未来20位商业领袖，",[14,34,16],{},"位列其中。段为人很低调，连推崇他的《A 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的诱惑围绕着你，面对这些诱惑就需要",[45,88,69],{"href":68},"。如果有人推荐一个项目，说投入2000万，短时间就可以挣两亿，我们肯定 没兴趣。我们所做的，就是播种、耕种，然后才收获。",[19,91,92,94,95,97,98,100,101,103,104,106,107,109,110,113,114,118,119,121],{},[14,93,16],{},"的演讲生动平和，娓娓道来。他说得最多的一个词是“",[45,96,69],{"href":68},"”。他说，一个理想主义者是走不远的，因为他做任何事都会好高骛远，而一个纯粹的现实主义者又做不大，因为他太看重眼前，太小里小气。只有将两者结合起来，以平常的心态去看待所发生的事情，才会有所成就。他认为自己胸无大志，只是在踏踏实实地做事。",[14,99,31],{},"在三个行业里的的确确是第一，但",[14,102,31],{},"从来没有宣传过自己第一。因为",[14,105,31],{},"认为消费者不会因为你是第一就去买你的东西，最重要的是要看你产品的质量。他说：“",[14,108,31],{},"不会说‘要做中国的",[14,111,112],{},"松下","’这样的话，我们只会提一年的目标、两年的目标、三年的目标。如果有人问：‘你五年的目标有没有？’那么我会明确地告诉大家，咱没那个水平。10年前我只能看到下一个月的目标。”他认为，在成功的道路上欲速则不达，就像做",[45,115,117],{"href":116},"\u002Flibrary\u002Fpinpai","品牌","一样需踏踏实实，一步一步来。他说：“对成功的鉴定不在于别人对你的评价，而在于你自己的看法。一个成功者首先应该很快乐，其次才是有成就感。但无论什么时候都要有",[45,120,69],{"href":68},"，应该坦诚、自然、踏踏实实，这是我对人生的一种理解和感悟。”",[19,123,124,125,127,128,130,131,133,134,136],{},"1995年，",[14,126,16],{},"在已经做得相当成功的情况下离开了",[14,129,27],{},"公司，创建了",[14,132,31],{},"公司。当有同学问他为什么要离开",[14,135,27],{},"时，他说，主要原因是不开心，好多想法不能实现，觉得没有意思。退出来后，他答应原来的老板，如果自己办公司，一年内不会在国内做同类产品。为了这个承诺，他赔钱同俄罗斯做游戏机生意。他说：“我在用金钱换取时间。”",[19,138,139,140,142],{},"1996年底，",[14,141,16],{},"在中央电视台投了8000万的广告。他说：“那是最冒风险的一段日子。公司当时只有2000万的资金，而且大部分在俄罗斯。投标时间在即，来不及汇运，我们便把近2000万的美钞装在一个大旅行袋里，坐飞机扛了回来。如果当时遇到抢匪，就全完了。影视片里，很多人为一手提箱的钞票用枪射来射去，我们可是一大旅行袋呀。”",[19,144,145,146,148,149,151,152,154],{},"说到风险，",[14,147,16],{},"说：“做企业决不是靠",[45,150,56],{"href":55},"，意识到风险的存在，并要有承担风险的准备，你便是有",[45,153,69],{"href":68},"。”他说，如果当时真的丢了这笔钱也不会让公司垮掉，因为这钱全部是股东的。8000万是一年同一时段的全部广告费，实际是每月交付500多万，你可以做两个月再不做，所以也是有保障的。而且当时的8000万投标成了公司要大干一场的信号，极大地鼓舞了员工的斗志。",[19,156,157,158,160,161,165,166,168,169,171],{},"有同学问：“段总，你感觉现在最缺少的是什么？”",[14,159,16],{},"说：“知识”。他说，他今天取得的成绩离不开当年在学校里所学的知识。如今企业做大了，他最大的感受是知识的匮乏，所以现在他正在上海读一个MBA班。他希望同学们珍惜现有的学习机会，练好基本功。他说，成功需要机遇和",[45,162,164],{"href":163},"\u002Flibrary\u002Fpingtai","平台","，人们往往将成功归于运气而不是能力，但运气同你平日的积累是分不开的。对于目前全国高校进行的大学生创业活动，",[14,167,16],{},"不敢苟同。他还是希望同学们能踏踏实实地学点东西，有一颗",[45,170,69],{"href":68},"，不要被外面的世界所扰乱。",[19,173,174,175,177,178,182,183,185,186,190,191,193,194,196,197,199],{},"有同学问：“您认为一名优秀的企业高层管理人员应该具有什么样的素质？”",[14,176,16],{},"说，他上MBA班第一节课时，教务长总结了全球优秀大企业CEO的特征，第一条是",[45,179,181],{"href":180},"\u002Flibrary\u002Fzhengzhi","正直","，然后才是所谓的创新能力、慧眼识人等。他认为一个管理者的品德是一个企业做大、做得长久的重要保障。他说，能做成事得必须能吃苦，办公司需要的是大智慧，决不是小聪明。他希望当代大学生要加强对自己品德的培育。他说，",[14,184,31],{},"集团公司非常注重自己",[45,187,189],{"href":188},"\u002Flibrary\u002Fqiyewenhua","企业文化","的构建，对员工良好品德的要求是",[45,192,189],{"href":188},"的重要内容。此外，公司在招聘大学生时，不特别要求有工作经验，因为这样容易让大学生从头开始，尽快融入到",[14,195,31],{},"的",[45,198,189],{"href":188},"中去。",[19,201,202,204,205,207,208,210],{},[14,203,16],{},"的回答机智幽默。如有同学问：“段总，您说‘书到用时方恨少’，我现在不能理解，您能举例说明吗？”",[14,206,16],{},"回答：“我想你到用的时候就知道了。”引起同学们的一阵欢笑。在两个多小时的演讲中，全场掌声不断，高潮迭起。下面是",[14,209,16],{},"和人大同学的一些问答实录。",[19,212,213,214,218],{},"问：您的一篇文章提到做企业的法则，其中一条是“",[45,215,217],{"href":216},"\u002Flibrary\u002Fganweitianxiahou","敢为天下后","”，能不能请您具体谈一谈？",[19,220,221,222,224],{},"答：有句话叫“敢为天下先”，我把它改成“",[45,223,217],{"href":216},"”，这其实是一个相对的概念。我们这种企业，很难了解一种全新产品在市场上会不会受欢迎，而推一个新产品需要几千万，甚至上亿的资金，风险很大。就我们企业目前情况，需要充 分观察，不怕别人抢先做，而一旦作出判断，我们能在最快时间上马。日本在消费类电子产品中能够超过欧美，采用的就是这种办法。",[19,226,227,228,230],{},"问：您创办",[14,229,31],{},"所遇到的最大困难是什么？",[19,232,233],{},"答：老实讲，一下想不起来，看来是没有。事实上，我们每天都会碰到很多困难需要克服。我们获得目前的成功，是因为比同行在同一市场上的相对的优势。",[19,235,236],{},"问：贵公司对DVD市场的评价是什么，何时大规模推出？",[19,238,239],{},"答：上DVD对生产线的投入不多，基本上VCD生产线加新的测试设备就可以了。关键在软件的开发上投入较多。我们明年下半年推出DVD，计划卖1500元一台，相信消费者会买。我们 的DVD将兼容所有以前的碟，并包含大部分音响功能。后年将推出可录的，这样录象机就不用买了，可以录数码相片、数码录象带，一张碟只要五、六块钱，应该很有吸引力。",[19,241,242,243,245],{},"问：",[14,244,31],{},"是否有上市融资或买壳上市的计划？",[19,247,248,249,251],{},"答：我们一直有这样的计划。但我们现在很困惑，因为看到很多企业上市的目的是赚股民的钱，赚了就完了。只想套 现，然后就离开了。这种做法我们学不会，也不打算学。",[14,250,31],{},"上市还得等一等，可能一两年，可能很多年，看到对企业真正合适后，才去做。",[19,253,254],{},"问：请您谈谈在中央电视台标王投标的感想和中标后的规划。",[19,256,257],{},"答：投标我没有什么感想，就好象每天去排队卖饭买菜一样，买广告是根据自己的需要，而不是为了标王的称呼。我 们连续三年得标王，从未主动宣传。另外，广告的效果是以产品的品质为基础的。",[19,259,260],{},"问：请问您对企业多元化和归核化的看法？",[19,262,263],{},"答：归核化可能就是我们企业的焦点法则，意思就是集中优势兵力打歼灭战。我一向是反对多元化的，我们现在的情 况不是多元化，应称为行业的专业化和产品的多样化。我们产品有几大类，但分为三个独立的公司。一般地，如果我们判断进不了前三名的行业，我们就不进入。",[19,265,242,266,268,269,273],{},[14,267,31],{},"在管理上有什么特点？比如销售",[45,270,272],{"href":271},"\u002Flibrary\u002Fqudao","渠道","管理方面。",[19,275,276,277,279,280,282,283,285],{},"答：控制销售",[45,278,272],{"href":271},"是比较难的问题。但是说简单也简单，就是费尽心思去找，哪里有人愿意卖你的东西，他有没有能力卖你的东西，能够拼命把你的东西卖出去。销售",[45,281,272],{"href":271},"的工作我干了10年，认为还没有掌握，书上从未说清楚。我现在请了一个比我更懂的人帮我做，我觉得有很大收获。这里边也有",[45,284,48],{"href":47},"，就是，你能让你的客户赚到钱，消费者又能买到你的东西，销售的工作基本上就完成了。但是，消费者是否接受你的东西，主要由产品来决定，如果是不好卖的东西，那再会卖的人也帮不了多少忙。",[19,287,288,289,292,293,295],{},"问：您怎样看待",[14,290,291],{},"微软","“维纳斯”计划，",[14,294,31],{},"是否参与？",[19,297,298],{},"答：我们还在看，观察市场的情况。“维纳斯”计划我们开始也参与了，现在也不能说退出，但的确没做多少具体的 工作。我的直感是这个东西还不够成熟。",[19,300,242,301,303],{},[14,302,31],{},"是否准备上手机？",[19,305,306,307,309],{},"答：目前不准备。首先要看看自己有没有这个实力，即使质量一模一样的手机，顾客肯定买摩托罗拉的，不会买",[14,308,31],{},"的。另外，现在的外国厂商掌握着一些技术标准，和确立、修改标准的 实力，就象在比赛中又是运动员又是裁判员。",[19,311,312,313,315],{},"问：中国加入WTO后，对",[14,314,31],{},"有什么影响？",[19,317,318],{},"答：对我们企业来说，加入WTO从长远看是有利的。外国企业进来竞争，是会有一些影响，但是也意味着我们有可 能能够走出国门。事实上，在国内市场发展这些年，国家并没有给任何政策优惠，而国外竞争者也一直在同我们竞争。进入WTO后，优势还将继续是优势，只是竞争更直接，淘汰的速度更快。",[19,320,242,321,323],{},[14,322,31],{},"有没有冲击500强的打算？",[19,325,326],{},"答：目前没有。我觉得目前同500强的差距还很大。按报纸上的说法，哪有什么500强，有的只是500大。我 们现在要做的具体事太多，还轮不上考虑500强。",[19,328,329],{},"问：企业家同企业的关系？",[19,331,332],{},"答：如果企业出了问题，责任只是企业家的；如果企业成功了，功劳是大家的。",[19,334,335,336,338],{},"问：你同",[14,337,27],{},"分手的原因是什么？",[19,340,341,342,344],{},"答：其实有很多种原因。我在",[14,343,27],{},"学到了很多东西，得到了很好的锻炼。到了后期，我同大老板对企业未来的发展 有一些不同的看法；还有我觉得做下去以后，我自己的乐趣很小了；我觉得做下去同自己一些原则相违背，所以就离开了。要算离开的经济损失是算不清的，对我来说也意义不大。",[19,346,242,347,196,349,351],{},[14,348,31],{},[45,350,189],{"href":188},"的核心是什么？",[19,353,354,355,357,358,360],{},"答：",[45,356,48],{"href":47},"。不过我认为成功的企业都是相似的，我们并没有去追求一种独特的",[45,359,189],{"href":188},"。",[19,362,363,364,366],{},"问：您在20天就组建了",[14,365,31],{},"集团，请介绍一下融资过程。",[19,368,369,370,374],{},"答：其实很多工作早就在做，不是20天这么简单。至于融资，主要是我以前工作所建立的",[45,371,373],{"href":372},"\u002Flibrary\u002Fxinyu","信誉","，别人知道我的公平 为人，所以放心把钱交给我。",[19,376,377],{},"问：您从人大研究生毕业后为什么没有去外企或留北京？",[19,379,380],{},"答：因为没有想过去外企或出国。至于留北京，找过几个单位，总是听说谁是谁的儿子，我就想，我是谁的儿子？！ 所以去广东，感觉那里适合我们闯荡。",[19,382,383],{},"问：您如何保持组织内部的凝聚力？",[19,385,354,386,360,389,392,393,396],{},[14,387,388],{},"最基本的原则就是公平",[14,390,391],{},"另外","，",[14,394,395],{},"建立相互信任的方法是同大家敞开地交流","。企业大了以后，层级多了，交流的确少了。拿破仑说到他在滑铁卢失败的原因，是“很久没有同战士们 喝过汤了”。我们正在学习，寻找解决问题的方法。",[19,398,399],{},"问：您的人生目标是什么，追求什么样的巅峰？",[19,401,402,403,405],{},"答：我没有，重要的是过程。别人问，我就说我在生活，Enjoy- your- life,或者Enjoy- your -job。要想达到一种颠峰，比如象比尔盖茨，我觉得不可能，没有想过。那是一种制度的产物，中国没有这样的条件。就象做软件，在中国一做出来，肯定被盗版。其实我也挺烦",[14,404,291],{},"，觉得他们很霸道，但是你非要去盗人家版，还要振振有辞，我觉得有点毛病。我的乐趣就在工作中，做企业是我的一种生活方式，工作的目的不在于赚钱。",[19,407,408,409,411,412,414],{},"问：您当年是因为经营者持股的问题从",[14,410,27],{},"出走的。如今在",[14,413,31],{},"里面，这个问题是如何解决的？",[19,416,417],{},"答：我最早成立这个公司的时候，我是占最大股的，因为很多员工手头没有现金。很多专家讲你应该用期权，期权其实是没有用的。如果不是上市企业，有期权没有用，就算是上市企业，如果不是一个成长性非常高的企业，期权也没有用。我想的办法是把自己的股份稀释了，当时我占最大股，有70％多，现在我的股份连原来的1\u002F4都不到了。股份我全都送给员工了，怎么送的呢？白送也不行。我借你一块钱的现金，你买我一块钱的股份。然后你欠我一块钱，你也不用还我，将来用股份的利润，或者股份增长的股息还我。每年的利润有多少是给员工的，有多少股份是要稀释给现有的员工的，规定得都很清楚。在这个问题上，我们企业碰到的问题比较小。",[19,419,420,392,423,360,426,392,429,360,432,16,435,392,438,360],{},[14,421,422],{},"“世间自有公道",[14,424,425],{},"付出总有回报",[14,427,428],{},"说到不如做到",[14,430,431],{},"要做就做最好",[14,433,434],{},"”这是",[14,436,437],{},"最喜欢听的一首歌",[14,439,440],{},"也是他自己的人生座右铭",[19,442,443],{},[14,444,445],{},"后记：",[19,447,448,449,451,452,454,455,457],{},"在经济繁荣、工业发达的华南珠江三角洲地区，在万流汇聚、气势开阔的珠江入海口处，近年来迅速崛起了一个国内知名的大型电子企业——广东",[14,450,31],{},"电子工业有限公司。",[14,453,31],{},"数字视听（超级VCD\u002FDVD、家庭影院）、通讯（有绳、无绳电话）、教育电子（语言复读机）三大系列产品凭着过硬的质量、优质 的服务，赢得了广大消费者的信赖，成为国内电子行业的名牌产品。总经理",[14,456,16],{},"先生以其“明晰的远见和创新能力”，被《Asia Week》（亚洲周刊）评为亚洲20位商业与金融界“千禧年”行业领袖之一。",[19,459,460,462,463,465,466,468],{},[14,461,31],{},"公司力求通过所提供的数字视听、通信、教育电子产品及服务，逐步提高广大中国家庭的生活素质，推进中国家庭生活的现代化。为此，",[14,464,31],{},"人将产品质量视为自己的生命，孜孜不倦地追求高品质是每个员工 的责任和义务。生产三大系列产品的三个分厂先后通过了ISO9001国际质量体系认证，按照国际标准建立 起严格、高效的质量保障体系，确保产品质量的稳定可靠和不断提升。同时，全面推行生产制造系统的 电脑化管理，建立起规范化、高效率的生产资源管理和控制系统，依靠科学管理降低生产成本，增强企业 的竞争力。为满足消费者的需要，",[14,467,31],{},"公司建立起遍布全国的产品销售和售后服务网络，像自来水一样 把优质的产品和服务源源不断地输送到千家万户，真正做到了“方便千万家”。",[19,470,471,472,474,475,477,478,480,481,483,484,486,487,489],{},"“企业无故事”，平平常常。“无招儿胜有招儿”，一拳打出去，非常朴实。“",[45,473,373],{"href":372},"是",[45,476,48],{"href":47},"”，代价 再大，也要坚守。秉持“焦点法则”，处理好企业“利益链”的关系，保持“足够的最小发展速度”。",[14,479,31],{},"几年来高速发展却又踏实稳健的秘诀，也许就在这平平常常的话语中。在当今风云变幻、潮起潮落的中国企业界，",[14,482,31],{},"人集中优势力量与资源于本业，由上到下踏实做事，用“",[45,485,69],{"href":68},"”保持企业的平稳运转和持续发展，以",[45,488,48],{"href":47},"与踏实稳步迈向二十一世纪。",[19,491,492,494,495,497,498,500,501,503,504,506,507,509,510,512,513,515,516,518,519,392,521,523,524,526,527,529],{},[14,493,16],{},"，江西人氏，发迹在广东，人称“阿段”。媒体看",[14,496,16],{},"，大概都有点“雾里看花”，摸不着头脑。因为大家都是冲着一个跌宕多姿、擅长造势的",[14,499,16],{},"去的。而回顾",[14,502,16],{},"13年的企业人生，的确够得上跌宕。人大研究生毕业之后，来到广东中山，出任一个行将倒闭的小厂的厂长，而当他一手将厂子做成产值10亿，发展如日中天的",[14,505,27],{},"电子工业公司，自己也有着“打工皇帝”的美誉后，却因为无法真正实现自己的理想，抽身而去，选择了更为艰难的白手起家——在广东东莞成立专营电话和学习机的",[14,508,31],{},"公司。对他的选择当时很多人并不看好，但命运之神似乎对他特别眷顾，他一“出走”，“",[14,511,27],{},"”没有了霸气，“",[14,514,31],{},"”却步步登高，如今更成为中国无绳电话、VCD等行业中属一属二的名牌。构成媒体印象的另一个重要因素是，无论在",[14,517,27],{},"还是",[14,520,31],{},[14,522,16],{},"都以重视和擅长广告策划闻名。1996年，",[14,525,16],{},"在中央电视台拿了一块黄金时段的广告，价钱据说几乎是",[14,528,31],{},"当时的全部家当，以后，他又连当了央视两年的标王。所以有人说是广告效应锻造两个名牌。",[19,531,532,533,535,536,538,539,541],{},"言归正传，真正的",[14,534,16],{},"又是什么样？像这些不提也罢，比如他衣着俭朴，闹出过被中央电视台的门卫拒之门外的笑话，又比如他长期和8位办事员同在一间简陋的大房间办公，这些还不足以为奇，因为这是个流行另类的年代，但是思想层面上的“",[45,537,48],{"href":47},"”、“保守”却是和另类文化格格不入的，这也是有着丰富人生经历的",[14,540,16],{},"最令人吃惊的。关于这一点，举两三例子，就不难发现。",[19,543,544,545,548,549,551,552,554,555,557,558,560,561,563],{},"自古人们都把英雄的桂冠戴在敢为天下先，第一个吃螃蟹的人头上，知识经济时代也概莫能外，",[14,546,547],{},"比尔·盖茨","就是典范。但",[14,550,16],{},"却不惜扼杀中国的",[14,553,547],{},"们的积极性，推行“",[45,556,217],{"href":216},"”的经营理念，说什么“实力本来就不强，还去搞什么新产品开发，肯定不行，凭咱们那点实力，也敢跟世界级的大公司相比吗？我先看人家国外大企业做什么产品，而且要看它什么产品好卖，然后我再做什么，这样成功的机率要大得多，日本的消费类电子产品能够超过欧美，采用的就是这种办法”。",[14,559,16],{},"还大谈“先”与“后”的辩证关系，给人的感觉无非有两个：一、他还没有能力开先；二、开先容易成为悲壮的英雄，他只愿做个有颗",[45,562,69],{"href":68},"的平常人。",[19,565,566,567,569],{},"所谓多元化发展，现在几乎成了一种时髦。但",[14,568,16],{},"却不为所动，依然固守着他的一亩三分地，他说“我不赞成企业走多元化发展之路。因为到目前为止，还没有任何一家国内企业真正具备这样的外部和内部条件。”他忙乎的是给他的一亩三分地施肥，美其名曰“焦点法则”——一个企业应将80%的精力放在20%的事情上，那么这20%的事情会给你80%的收益。听起来也不无道理，我们拭目以待。",[19,571,572,573,575,576,578,579,581],{},"似乎当下企业界流行什么，",[14,574,16],{},"就反对什么。当别人将“国际化”念经一样挂在嘴边时，他却说“我很少做海外合同，你有如此大的国内市场，为何浪费时间在海外”。别人追求高的发展速度，他却只想保持一个“足够的最小的发展速度”，因为“欲速则不达”。就连大家印象中他孜孜追求的广告效应，他也不以为然，把广告形容为一把双刃剑，说“产品广告宣传十分重要，但前提必须是产品本身过硬，否则吹得越多，死得越快，”还说自己投巨资，争当标王“正是因为我们不够强大”，“我们的投标数，从未超过我们的预算范围”。可你现在说已经晚了，“秦池”、“爱多”当初不就是看你",[14,577,16],{},"用广告托起一个“",[14,580,27],{},"”，才纷纷效仿的吗，你早该把道理跟大伙说明白呀。",[19,583,584,585,589,590,592,593,595,596,598,599,601],{},"一个保守、",[45,586,588],{"href":587},"\u002Flibrary\u002Flixing","理性","的人为什么选择了跌宕多姿的人生，到底哪一个最真实？思来想去，",[14,591,16],{},"应该是个有“双重人格”的人，他身上混有两种甚至多种人格特征：",[45,594,48],{"href":47},"的企业家与天才的广告策划家。双重人格互动，以",[45,597,48],{"href":47},"为底，以大胆的、离奇的策划为辅，造就了",[14,600,16],{},"今天的成功。",[19,603,604,605,607,608,610,611,613,614,616,617,619,620,622,623,625,626,392,628,630,631,633,634,636,637,639,640,642,643,645],{},"什么是",[14,606,16],{},"恪守的",[45,609,48],{"href":47},"，上面提及的对那些尚不成熟的经营策略的抵触是一种。而反映在企业的日常运作上，比如说，为了保证品质，不合格的产品就绝不可以出厂，无论有多大损失也在所不计。所以才有了在当时不少种学习机的返修率高达20%-30%的情况下，",[14,612,27],{},"学习机的返修率一直控制在2%以内，以后的“",[14,615,31],{},"”系列也是如此。再比如，企业无论资金如何紧张，无论面临多大困难，绝不会拖欠或无理克扣员工一分钱工资，……实践证明，",[45,618,48],{"href":47},"是一种大巧若拙的智慧，它最终能赢得别人的信任而将事业做大。想当初，",[14,621,16],{},"离开",[14,624,27],{},"搞",[14,627,31],{},[14,629,27],{},"的中层几乎全部转至",[14,632,31],{},"门下。几个月内，几百名工人也离开",[14,635,27],{},"投奔",[14,638,31],{},"。所以",[14,641,16],{},"说“得人心者得市场，如何得人心，惟有",[45,644,48],{"href":47},"”。",[19,647,648,649,651,652,654,655,657,658,660,661,663,664,666,667,669,670,672,673,675,676,678,679,681,682,684,685,687],{},"当然做好一个企业，光有",[45,650,48],{"href":47},"是不够的。有一点毋庸置疑，最终使",[14,653,16],{},"从群雄并起的时局中后来者居上的，是他高人一等的",[45,656,117],{"href":116},"意识。",[14,659,16],{},"的广告天分，其实从他前后为两个企业注册的名称就能看出。再举几个成功范例，1993年5月，",[14,662,27],{},"研制成功第一代电脑学习机，与此同步，由",[14,665,16],{},"亲自捉刀的新广告《拍手歌》在中央电视台高频度播出，“你拍一，我拍一，",[14,668,27],{},"出了学习机”",[14,671,27],{},"学习机迅速成为市场新宠。1994年，为配合学习机新产品的推出，重金聘请了国际武打巨星成龙拍了一个广告，“同是天下父母心，望子成龙",[14,674,27],{},"”，一下子搔到了天下父母的痒处，明星效应使",[14,677,27],{},"响彻天下。创建",[14,680,31],{},"后，",[14,683,16],{},"在作出了无绳电话、VCD、学习机的同时，又推出几则经典广告。2000年，",[14,686,31],{},"更是大手笔请来了国际巨星施瓦辛格。",[19,689,690,692,693,695],{},[14,691,16],{},"有句话颇耐人寻味，“成功的企业没有什么特色，失败的企业才有特色”。在纷扰的企业界，",[14,694,16],{},"年龄不大，却老谋深算，看来当初他下广东时，那张研究生学历没有白揣。知识经济时代，知识真的能够炮制奇迹。",[19,697,698,699,701,702,704,705,707],{},"在",[14,700,16],{},"身上，人们发现一些东西奇怪地融合在一起。有人注意到",[14,703,16],{},"仍在使用老式的摩托罗拉手机，他的简陋的办公室坐了８个人；穿着也似乎过于朴实，有一次他去中央电视台投标，夹在一群衣帛光鲜的人中，被门卫叫住，差点当作闲杂人等拦在外面————门卫哪里知道这个人是中央台第一广告大户。段的低调常常让那些满怀期望的记者败兴而归，他不会讲故事，尤其是那些情节曲折激动人心的企业秘闻。他经常严肃地告诉采访者：“我们很",[45,706,48],{"href":47},"，这听起来像是废话，却是做企业最基本的东西。”",[19,709,710,711,713,714,716],{},"当他的同行准备上手机、做彩电时，段无动于衷。甚至在他抛头露面上台与",[14,712,547],{},"握手言欢，参加了“维纳斯计划”发布会之后，大会上坐在台下面的厂商“先下手为强”，纷纷推出各自的信息家电产品，",[14,715,16],{},"却保持着沉默。",[19,718,719],{},"国内企业将“国际化”念经一样挂在嘴上，段在一片喧哗与骚动中抛出几句冷冰冰的话：“我很少做海外合同，你有如此大的国内市场，为何浪费时间到海外呢？”",[19,721,722],{},"甚至连推崇他的《亚洲周刊》都认为他“保守”，但同时又说“他的保守对他很有好处”。",[19,724,725,727,728,730,731,392,734,737,738,741,742,360,747,749,750,752],{},[14,726,16],{},"认为他的“",[45,729,48],{"href":47},"”有三层意思：",[14,732,733],{},"一是有多大能力做多大的事",[14,735,736],{},"而不是有多大胆量","。君不见有多少叱咤一时的企业都败落下去，大伙在总结教训时都知道了什么叫“盲目多元化”。做企业其实有个“焦点法则”————“一个企业应将80%的精力放在20%的事情上，那么这20%的事情会给你80%的效益。",[14,739,740],{},"第二层是有一个”足够的最小发展速度”","，别人都追求高速发展，段只想有一个平稳的上升状态，他相信“欲速则不达”。",[14,743,744,745],{},"第三层是底子：讲",[45,746,373],{"href":372},[14,748,16],{},"说：“讲",[45,751,373],{"href":372},"是要付出代价的，我曾为一个承诺赔了1800万元。”",[19,754,755,757,758,760],{},[14,756,16],{},"的“",[45,759,48],{"href":47},"”包含了大巧若拙的智慧，但这毫不影响他的进取与创新— ———这种能量的释放使他逼近于经济学大师熊彼得所说的“企业家”。",[19,762,763,764,766],{},"学习机是",[14,765,16],{},"的成名之作。1993年电脑热，中国人都想学电脑，这种迫切性出租车司机都会告诉你，但绝大多数家庭根本买不起一台PC，段发现了这一需求，将PC中的打字与简单的中英文编辑功能剥离出来，做成了一种叫“ 学习机”的东西。一台只卖200—300元，结果卖疯了。营销活动使段的天份绽露出来。段第一次将成龙请来为国内产品拍广告，道：“望子成龙是现成的，为什么不用？”段的创意搔到了天下父母的“痒处”。",[19,768,769,770,772,773,775,776,196,778,780,781,783,784,786,787,789],{},"由于",[14,771,27],{},"赢利不时被上属怡华集团抽走，",[14,774,16],{},"做大企业的梦想受到现实的钳制，他向老板提出股份制的构想，没有结果。段等来等去等不及了，于是挂冠出走。",[14,777,16],{},[45,779,373],{"href":372},"在创办",[14,782,31],{},"关键时刻起了作用，许多生意上的朋友都愿意投钱。原来的部下纷纷离开",[14,785,27],{},"，聚到",[14,788,31],{},"的旗下。",[19,791,792,793,795,796,798],{},"1996年，",[14,794,16],{},"在中央台拿了一块黄金时段的广告，标价是8200多万元，当时有人说这是",[14,797,31],{},"的“全部家当”，这一投是倾家荡产的一搏。",[19,800,801,802,804,805,807,808,810,811,813],{},"先做无绳电话。一个小男人蹲在马桶上，用",[14,803,31],{},"无绳电话惬意地喊：“股市又升了噢”————人们笑着看完这则广告，充分认识到“无绳”的好处。两年之后，段的无绳电话市场占有份额全国第一。1997年底，VCD火得一塌糊涂，厂商们大赚了一把，同时将价格降下来。",[14,806,31],{},"是一个迟到者，",[14,809,16],{},"想了一个办法。在广告上以李连杰的“真功夫”对成龙的“好功夫”，搭当时“三巨头”之一爱多的便车。1998年央视投标，VCD广告闹革命，将黄金时段瓜分。但一年之后，原来赶集似的VCD广告似乎一夜之间销声匿迹，爱多倒下了后只剩三四家，而",[14,812,31],{},"自然在大打广告，“笑到最后笑得最好。”",[19,815,816,817,819,820,822,823,825],{},"1999年中央台竞标，",[14,818,16],{},"与乐百氏老总杨王强搞了一个“攻守同盟”，在规则之内纵横无忌。",[14,821,31],{},"复读机热气腾腾地炒卖，教育部关于明年高考开始加英语听力的消息传来，对",[14,824,31],{},"无疑是一大“利好”。",[19,827,828,829,831,832,834],{},"迄今为止，",[14,830,16],{},"在他尝试过的领域内几乎都取得了成功，但他关于“",[45,833,48],{"href":47},"”的理念从未改变。在扎实地打好基础、选好方向之后，段的脚步并不比任何人慢。",[19,836,837,838,840,841,843],{},"“世间自有公道，付出总有回报。说到不如做到，要做就做最好。”在阿段的车里，有这张CD，是广东的音乐人写给",[14,839,31],{},"的歌，",[14,842,16],{},"喜欢在开车时，放这首歌给自己听。",[19,845,846],{},"（全）",{"title":848,"searchDepth":849,"depth":849,"links":850},"",2,[],"访谈实录",null,"段永平在人民大学分享本分经营、敢为天下后、焦点法则等企业理念，并与学生互动探讨创业、品牌与人生。","md",{},true,102,"\u002Fdao\u002Fspeeches\u002Fduanyongping-1999nianzuokerenmindaxuejingcaiwendashilu",{"title":5,"description":853},"1999年做客人民大学精彩问答实录｜大道总纲","duanyongping-1999nianzuokerenmindaxuejingcaiwendashilu","dao\u002Fspeeches\u002Fduanyongping-1999nianzuokerenmindaxuejingcaiwendashilu","i7r5l-PVrf68Wwis-CAYrZRQeFpyf_E5uQFRGqKtVhA","dao",[866,871,875,879,882,885,888,892,895,898,902,905,908,912,915,918,922,925,928,932,935,938,942,945,948,952,955,958,962,965,968,972,975,978,982,985,988,992,995,998,1002,1005,1008,1012,1015,1018,1022,1025,1028,1032,1035,1038,1042,1045,1048,1053,1056,1059,1063,1066,1069,1073,1076,1079,1083,1086,1089,1093,1096,1099,1103,1106,1109,1113,1116,1119,1123,1126,1129,1133,1136,1139,1143,1146,1149,1153,1156,1159,1163,1166,1169,1173,1176,1179,1183,1186,1189,1193,1196,1199,1203,1206,1210,1213,1217,1220,1224,1227,1231,1234,1238,1241,1245,1248,1252,1255,1259,1262,1266,1269,1273,1276,1280,1283,1287,1290,1294,1297,1301,1304,1308,1311,1315,1318,1322,1325,1329,1332,1336,1339,1343,1346,1350,1353,1357,1360,1364,1367,1371,1374,1378,1381,1385,1388,1392,1395,1399,1402,1406,1409,1413,1416,1420,1423,1427,1430,1434,1437,1441,1444,1448,1451,1455,1458,1462,1465,1469,1472,1476,1479,1483,1486,1490,1493,1497,1500,1504,1507,1511,1514,1518,1521,1525,1528,1532,1535,1539,1542,1546,1549,1553,1556,1560,1563,1567,1570,1574,1577,1581,1584,1588,1591,1595,1598,1602,1605,1609,1612,1616,1619,1623,1626,1630,1633,1637,1640,1644,1647,1651,1654,1658,1661,1665,1668,1672,1675,1679,1683,1687,1691,1695,1699,1703,1707,1711,1715,1719,1723,1727,1731,1735,1739,1743,1747,1751,1755,1759,1763,1767,1771,1775,1779,1783,1787,1791,1795,1799,1803,1807,1811,1815,1819,1823,1827,1831,1835,1839,1843,1847,1851,1855,1859,1863,1867],{"title":867,"slug":868,"category":869,"order":870},"1956 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巴菲特致合伙人信","1960-ba-fei-te-zhi-he-huo-ren-xin",5,{"title":913,"slug":914,"category":874,"order":911},"巴菲特：1972年巴菲特谈喜诗糖果","ba-fei-te-1972nian-ba-fei-te-tan-xi-shi-tang-guo",{"title":916,"slug":917,"category":878,"order":911},"1998年伯克希尔股东大会","1998nian-bo-ke-xi-er-gu-dong-da-hui",{"title":919,"slug":920,"category":869,"order":921},"1961 巴菲特致合伙人信","1961-ba-fei-te-zhi-he-huo-ren-xin",6,{"title":923,"slug":924,"category":874,"order":921},"巴菲特：1974年击球啊,你这个笨蛋","ba-fei-te-1974nian-ji-qiu-a-ni-zhe-ge-ben-dan",{"title":926,"slug":927,"category":878,"order":921},"1999年伯克希尔股东大会","1999nian-bo-ke-xi-er-gu-dong-da-hui",{"title":929,"slug":930,"category":869,"order":931},"1961年中 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巴菲特致合伙人信","1963-ba-fei-te-zhi-he-huo-ren-xin",12,{"title":983,"slug":984,"category":874,"order":981},"巴菲特：1983年写给Louie Blumkin的信（内布拉斯加州家具百货","ba-fei-te-1983nian-xie-gei-louie-blumkinde-xin-nei-bu-la-si-jia-zhou-jia-ju-bai-huo",{"title":986,"slug":987,"category":878,"order":981},"2005年伯克希尔股东大会","2005nian-bo-ke-xi-er-gu-dong-da-hui",{"title":989,"slug":990,"category":869,"order":991},"1963年11月 巴菲特致合伙人信","1963nian-11yue-ba-fei-te-zhi-he-huo-ren-xin",13,{"title":993,"slug":994,"category":874,"order":991},"巴菲特：1983年向Rose Blumkin 发出的正式意向收购书","ba-fei-te-1983nian-xiang-rose-blumkin-fa-chu-de-zheng-shi-yi-xiang-shou-gou-shu",{"title":996,"slug":997,"category":878,"order":991},"2006年伯克希尔股东大会","2006nian-bo-ke-xi-er-gu-dong-da-hui",{"title":999,"slug":1000,"category":869,"order":1001},"1963年12月 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巴菲特致股东信","1970-ba-fei-te-zhi-gu-dong-xin",40,{"title":1246,"slug":1247,"category":874,"order":1244},"巴菲特：2002年哥大商学院演讲","ba-fei-te-2002nian-ge-da-shang-xue-yuan-yan-jiang",{"title":1249,"slug":1250,"category":869,"order":1251},"1970年2月 巴菲特致合伙人信","1970nian-2yue-ba-fei-te-zhi-he-huo-ren-xin",41,{"title":1253,"slug":1254,"category":874,"order":1251},"巴菲特：2002年股票期权与常识","ba-fei-te-2002nian-gu-piao-qi-quan-yu-chang-shi",{"title":1256,"slug":1257,"category":1051,"order":1258},"1971 巴菲特致股东信","1971-ba-fei-te-zhi-gu-dong-xin",42,{"title":1260,"slug":1261,"category":874,"order":1258},"巴菲特：2002年谁是真正的账房先生","ba-fei-te-2002nian-shui-shi-zhen-zheng-de-zhang-fang-xian-sheng",{"title":1263,"slug":1264,"category":1051,"order":1265},"1972 巴菲特致股东信","1972-ba-fei-te-zhi-gu-dong-xin",43,{"title":1267,"slug":1268,"category":874,"order":1265},"巴菲特：2003年《美国正滑向贸易赤字的危险边缘》","ba-fei-te-2003nian-mei-guo-zheng-hua-xiang-mao-yi-chi-zi-de-wei-xian-bian-yuan",{"title":1270,"slug":1271,"category":1051,"order":1272},"1973 巴菲特致股东信","1973-ba-fei-te-zhi-gu-dong-xin",44,{"title":1274,"slug":1275,"category":874,"order":1272},"巴菲特：2003年内布拉斯加大学 林肯分校--领导力课程演讲","ba-fei-te-2003nian-nei-bu-la-si-jia-da-xue-lin-ken-fen-xiao-ling-dao-li-ke-cheng-yan-jiang",{"title":1277,"slug":1278,"category":1051,"order":1279},"1974 巴菲特致股东信","1974-ba-fei-te-zhi-gu-dong-xin",45,{"title":1281,"slug":1282,"category":874,"order":1279},"巴菲特：2003年对话沃顿商学院学生","ba-fei-te-2003nian-dui-hua-wo-dun-shang-xue-yuan-xue-sheng",{"title":1284,"slug":1285,"category":1051,"order":1286},"1975 巴菲特致股东信","1975-ba-fei-te-zhi-gu-dong-xin",46,{"title":1288,"slug":1289,"category":874,"order":1286},"巴菲特：2003年对话田纳西大学学生","ba-fei-te-2003nian-dui-hua-tian-na-xi-da-xue-xue-sheng",{"title":1291,"slug":1292,"category":1051,"order":1293},"1976 巴菲特致股东信","1976-ba-fei-te-zhi-gu-dong-xin",47,{"title":1295,"slug":1296,"category":874,"order":1293},"巴菲特：2003年我为什么不看好美元","ba-fei-te-2003nian-wo-wei-shi-me-bu-kan-hao-mei-yuan",{"title":1298,"slug":1299,"category":1051,"order":1300},"1977 巴菲特致股东信","1977-ba-fei-te-zhi-gu-dong-xin",48,{"title":1302,"slug":1303,"category":874,"order":1300},"巴菲特：2003年沃伦在担心什么","ba-fei-te-2003nian-wo-lun-zai-dan-xin-shi-me",{"title":1305,"slug":1306,"category":1051,"order":1307},"1978 巴菲特致股东信","1978-ba-fei-te-zhi-gu-dong-xin",49,{"title":1309,"slug":1310,"category":874,"order":1307},"巴菲特：2003年股息巫术","ba-fei-te-2003nian-gu-xi-wu-shu",{"title":1312,"slug":1313,"category":1051,"order":1314},"1979 巴菲特致股东信","1979-ba-fei-te-zhi-gu-dong-xin",50,{"title":1316,"slug":1317,"category":874,"order":1314},"巴菲特：2004年与塔克商学院学生对谈","ba-fei-te-2004nian-yu-ta-ke-shang-xue-yuan-xue-sheng-dui-tan",{"title":1319,"slug":1320,"category":1051,"order":1321},"1980 巴菲特致股东信","1980-ba-fei-te-zhi-gu-dong-xin",51,{"title":1323,"slug":1324,"category":874,"order":1321},"巴菲特：2004年专访苏珊·巴菲特","ba-fei-te-2004nian-zhuan-fang-su-shan-ba-fei-te",{"title":1326,"slug":1327,"category":1051,"order":1328},"1981 巴菲特致股东信","1981-ba-fei-te-zhi-gu-dong-xin",52,{"title":1330,"slug":1331,"category":874,"order":1328},"巴菲特：2004年对话奥奎尔俱乐部","ba-fei-te-2004nian-dui-hua-ao-kui-er-ju-le-bu",{"title":1333,"slug":1334,"category":1051,"order":1335},"1982 巴菲特致股东信","1982-ba-fei-te-zhi-gu-dong-xin",53,{"title":1337,"slug":1338,"category":874,"order":1335},"巴菲特：2004年对话沃顿商学院学生","ba-fei-te-2004nian-dui-hua-wo-dun-shang-xue-yuan-xue-sheng",{"title":1340,"slug":1341,"category":1051,"order":1342},"1983 巴菲特致股东信","1983-ba-fei-te-zhi-gu-dong-xin",54,{"title":1344,"slug":1345,"category":874,"order":1342},"巴菲特：2004年模糊数学与股票期权","ba-fei-te-2004nian-mo-hu-shu-xue-yu-gu-piao-qi-quan",{"title":1347,"slug":1348,"category":1051,"order":1349},"1984 巴菲特致股东信","1984-ba-fei-te-zhi-gu-dong-xin",55,{"title":1351,"slug":1352,"category":874,"order":1349},"巴菲特：2005年加州大学问答纪要","ba-fei-te-2005nian-jia-zhou-da-xue-luo-shan-ji-fen-xiao-an-de-sen-guan-li-xue-yuan-nan-jia-zhou-da-xue-ma-xie-er-shang-xue-yuan-wen-da-ji-yao",{"title":1354,"slug":1355,"category":1051,"order":1356},"1985 巴菲特致股东信","1985-ba-fei-te-zhi-gu-dong-xin",56,{"title":1358,"slug":1359,"category":874,"order":1356},"巴菲特：2005年与塔克商学院学生对谈","ba-fei-te-2005nian-yu-ta-ke-shang-xue-yuan-xue-sheng-dui-tan",{"title":1361,"slug":1362,"category":1051,"order":1363},"1986 巴菲特致股东信","1986-ba-fei-te-zhi-gu-dong-xin",57,{"title":1365,"slug":1366,"category":874,"order":1363},"巴菲特：2005年回忆进入证券行业","ba-fei-te-2005nian-hui-yi-jin-ru-zheng-quan-xing-ye",{"title":1368,"slug":1369,"category":1051,"order":1370},"1987 巴菲特致股东信","1987-ba-fei-te-zhi-gu-dong-xin",58,{"title":1372,"slug":1373,"category":874,"order":1370},"巴菲特：2005年对话内布拉斯加大学学生","ba-fei-te-2005nian-dui-hua-nei-bu-la-si-jia-da-xue-xue-sheng",{"title":1375,"slug":1376,"category":1051,"order":1377},"1988 巴菲特致股东信","1988-ba-fei-te-zhi-gu-dong-xin",59,{"title":1379,"slug":1380,"category":874,"order":1377},"巴菲特：2005年对话堪萨斯大学学生","ba-fei-te-2005nian-dui-hua-kan-sa-si-da-xue-xue-sheng",{"title":1382,"slug":1383,"category":1051,"order":1384},"1989 巴菲特致股东信","1989-ba-fei-te-zhi-gu-dong-xin",60,{"title":1386,"slug":1387,"category":874,"order":1384},"巴菲特：2005年对话范德比尔特大学学生","ba-fei-te-2005nian-dui-hua-fan-de-bi-er-te-da-xue-xue-sheng",{"title":1389,"slug":1390,"category":1051,"order":1391},"1990 巴菲特致股东信","1990-ba-fei-te-zhi-gu-dong-xin",61,{"title":1393,"slug":1394,"category":874,"order":1391},"巴菲特：2006年与沃顿商学院学生问答","ba-fei-te-2006nian-yu-wo-dun-shang-xue-yuan-xue-sheng-wen-da",{"title":1396,"slug":1397,"category":1051,"order":1398},"1991 巴菲特致股东信","1991-ba-fei-te-zhi-gu-dong-xin",62,{"title":1400,"slug":1401,"category":874,"order":1398},"巴菲特：2006年巴菲特慈善捐赠专访","ba-fei-te-2006nian-ba-fei-te-ci-shan-juan-zeng-zhuan-fang",{"title":1403,"slug":1404,"category":1051,"order":1405},"1992 巴菲特致股东信","1992-ba-fei-te-zhi-gu-dong-xin",63,{"title":1407,"slug":1408,"category":874,"order":1405},"巴菲特：2006年慈善捐赠承诺","ba-fei-te-2006nian-ci-shan-juan-zeng-cheng-nuo",{"title":1410,"slug":1411,"category":1051,"order":1412},"1993 巴菲特致股东信","1993-ba-fei-te-zhi-gu-dong-xin",64,{"title":1414,"slug":1415,"category":874,"order":1412},"巴菲特：2006年我为什么慷慨解囊","ba-fei-te-2006nian-wo-wei-shi-me-kang-kai-jie-nang",{"title":1417,"slug":1418,"category":1051,"order":1419},"1994 巴菲特致股东信","1994-ba-fei-te-zhi-gu-dong-xin",65,{"title":1421,"slug":1422,"category":874,"order":1419},"巴菲特：2006年给全体经理人备忘录","ba-fei-te-2006nian-gei-quan-ti-jing-li-ren-bei-wang-lu",{"title":1424,"slug":1425,"category":1051,"order":1426},"1995 巴菲特致股东信","1995-ba-fei-te-zhi-gu-dong-xin",66,{"title":1428,"slug":1429,"category":874,"order":1426},"巴菲特：2007年11月和比尔·盖茨、大学生对话实录（节目《富豪面对面》）","ba-fei-te-2007nian-11yue-he-bi-er-gai-ci-da-xue-sheng-dui-hua-shi-lu-jie-mu-fu-hao-mian-dui-mian",{"title":1431,"slug":1432,"category":1051,"order":1433},"1996 巴菲特致股东信","1996-ba-fei-te-zhi-gu-dong-xin",67,{"title":1435,"slug":1436,"category":874,"order":1433},"巴菲特：2007年对话佐治亚大学学生","ba-fei-te-2007nian-dui-hua-zuo-zhi-ya-da-xue-xue-sheng",{"title":1438,"slug":1439,"category":1051,"order":1440},"1997 巴菲特致股东信","1997-ba-fei-te-zhi-gu-dong-xin",68,{"title":1442,"slug":1443,"category":874,"order":1440},"巴菲特：2007年巴菲特接见Dardashti","ba-fei-te-2007nian-ba-fei-te-jie-jian-dardashti",{"title":1445,"slug":1446,"category":1051,"order":1447},"1998 巴菲特致股东信","1998-ba-fei-te-zhi-gu-dong-xin",69,{"title":1449,"slug":1450,"category":874,"order":1447},"巴菲特：2007年接受央视专访","ba-fei-te-2007nian-jie-shou-yang-shi-zhuan-fang",{"title":1452,"slug":1453,"category":1051,"order":1454},"1999 巴菲特致股东信","1999-ba-fei-te-zhi-gu-dong-xin",70,{"title":1456,"slug":1457,"category":874,"order":1454},"巴菲特：2007年接受欧洲MBA学生专访（珍贵精彩实录）","ba-fei-te-2007nian-jie-shou-ou-zhou-mbaxue-sheng-zhuan-fang-zhen-gui-jing-cai-shi-lu",{"title":1459,"slug":1460,"category":1051,"order":1461},"2000 巴菲特致股东信","2000-ba-fei-te-zhi-gu-dong-xin",71,{"title":1463,"slug":1464,"category":874,"order":1461},"巴菲特：2007年查理罗斯专访","ba-fei-te-2007nian-cha-li-luo-si-zhuan-fang",{"title":1466,"slug":1467,"category":1051,"order":1468},"2001 巴菲特致股东信","2001-ba-fei-te-zhi-gu-dong-xin",72,{"title":1470,"slug":1471,"category":874,"order":1468},"巴菲特：2008年21 世纪经济领导者采访","ba-fei-te-2008nian-21-shi-ji-jing-ji-ling-dao-zhe-cai-fang",{"title":1473,"slug":1474,"category":1051,"order":1475},"2002 巴菲特致股东信","2002-ba-fei-te-zhi-gu-dong-xin",73,{"title":1477,"slug":1478,"category":874,"order":1475},"巴菲特：2008年买入美国正当时","ba-fei-te-2008nian-mai-ru-mei-guo-zheng-dang-shi",{"title":1480,"slug":1481,"category":1051,"order":1482},"2003 巴菲特致股东信","2003-ba-fei-te-zhi-gu-dong-xin",74,{"title":1484,"slug":1485,"category":874,"order":1482},"巴菲特：2008年对话IVEY 商学院学生","ba-fei-te-2008nian-dui-hua-ivey-shang-xue-yuan-xue-sheng",{"title":1487,"slug":1488,"category":1051,"order":1489},"2004 巴菲特致股东信","2004-ba-fei-te-zhi-gu-dong-xin",75,{"title":1491,"slug":1492,"category":874,"order":1489},"巴菲特：2008年对话商学院学生","ba-fei-te-2008nian-dui-hua-shang-xue-yuan-xue-sheng",{"title":1494,"slug":1495,"category":1051,"order":1496},"2005 巴菲特致股东信","2005-ba-fei-te-zhi-gu-dong-xin",76,{"title":1498,"slug":1499,"category":874,"order":1496},"巴菲特：2008年对话瑞士洛桑国际管理学院","ba-fei-te-2008nian-dui-hua-rui-shi-luo-sang-guo-ji-guan-li-xue-yuan",{"title":1501,"slug":1502,"category":1051,"order":1503},"2006 巴菲特致股东信","2006-ba-fei-te-zhi-gu-dong-xin",77,{"title":1505,"slug":1506,"category":874,"order":1503},"巴菲特：2008年怀念恩师格雷厄姆","ba-fei-te-2008nian-huai-nian-en-shi-ge-lei-e-mu",{"title":1508,"slug":1509,"category":1051,"order":1510},"2007 巴菲特致股东信","2007-ba-fei-te-zhi-gu-dong-xin",78,{"title":1512,"slug":1513,"category":874,"order":1510},"巴菲特：2008年给保尔森的信","ba-fei-te-2008nian-gei-bao-er-sen-de-xin",{"title":1515,"slug":1516,"category":1051,"order":1517},"2008 巴菲特致股东信","2008-ba-fei-te-zhi-gu-dong-xin",79,{"title":1519,"slug":1520,"category":874,"order":1517},"巴菲特：2008年解析经济危机","ba-fei-te-2008nian-jie-xi-jing-ji-wei-ji",{"title":1522,"slug":1523,"category":1051,"order":1524},"2009 巴菲特致股东信","2009-ba-fei-te-zhi-gu-dong-xin",80,{"title":1526,"slug":1527,"category":874,"order":1524},"巴菲特：2008年财富杂志：沃伦之思","ba-fei-te-2008nian-cai-fu-za-zhi-wo-lun-zhi-si",{"title":1529,"slug":1530,"category":1051,"order":1531},"2010 巴菲特致股东信","2010-ba-fei-te-zhi-gu-dong-xin",81,{"title":1533,"slug":1534,"category":874,"order":1531},"巴菲特：2009年CNBC 专访","ba-fei-te-2009nian-cnbc-zhuan-fang",{"title":1536,"slug":1537,"category":1051,"order":1538},"2011 巴菲特致股东信","2011-ba-fei-te-zhi-gu-dong-xin",82,{"title":1540,"slug":1541,"category":874,"order":1538},"巴菲特：2009年对话六所商学院学生","ba-fei-te-2009nian-dui-hua-liu-suo-shang-xue-yuan-xue-sheng",{"title":1543,"slug":1544,"category":1051,"order":1545},"2012 巴菲特致股东信","2012-ba-fei-te-zhi-gu-dong-xin",83,{"title":1547,"slug":1548,"category":874,"order":1545},"巴菲特：2009年对话哥大商学院学生","ba-fei-te-2009nian-dui-hua-ge-da-shang-xue-yuan-xue-sheng",{"title":1550,"slug":1551,"category":1051,"order":1552},"2013 巴菲特致股东信","2013-ba-fei-te-zhi-gu-dong-xin",84,{"title":1554,"slug":1555,"category":874,"order":1552},"巴菲特：2009年恐慌是会传染的，我们必须做点什么","ba-fei-te-2009nian-kong-huang-shi-hui-chuan-ran-de-wo-men-bi-xu-zuo-dian-shi-me",{"title":1557,"slug":1558,"category":1051,"order":1559},"2014 伯克希尔的过去现在与未来","2014-bo-ke-xi-er-de-guo-qu-xian-zai-yu-wei-lai",85,{"title":1561,"slug":1562,"category":874,"order":1559},"巴菲特：2009年收购BNSF 铁路","ba-fei-te-2009nian-shou-gou-bnsf-tie-lu",{"title":1564,"slug":1565,"category":1051,"order":1566},"2014 副董事长的思考","2014-fu-dong-shi-chang-de-si-kao",86,{"title":1568,"slug":1569,"category":874,"order":1566},"巴菲特：2009年美元效应","ba-fei-te-2009nian-mei-yuan-xiao-ying",{"title":1571,"slug":1572,"category":1051,"order":1573},"2014 巴菲特致股东信","2014-ba-fei-te-zhi-gu-dong-xin",87,{"title":1575,"slug":1576,"category":874,"order":1573},"巴菲特：2009年阿克伦大学商学院问答实录","ba-fei-te-2009nian-a-ke-lun-da-xue-shang-xue-yuan-wen-da-shi-lu",{"title":1578,"slug":1579,"category":1051,"order":1580},"2015 巴菲特致股东信","2015-ba-fei-te-zhi-gu-dong-xin",88,{"title":1582,"slug":1583,"category":874,"order":1580},"巴菲特：2010年\"捐赠誓言\"计划","ba-fei-te-2010nian-juan-zeng-shi-yan-ji-hua",{"title":1585,"slug":1586,"category":1051,"order":1587},"2016 巴菲特致股东信","2016-ba-fei-te-zhi-gu-dong-xin",89,{"title":1589,"slug":1590,"category":874,"order":1587},"巴菲特：2010年CNBC 专访","ba-fei-te-2010nian-cnbc-zhuan-fang",{"title":1592,"slug":1593,"category":1051,"order":1594},"2017 巴菲特致股东信","2017-ba-fei-te-zhi-gu-dong-xin",90,{"title":1596,"slug":1597,"category":874,"order":1594},"巴菲特：2010年与罗克国度创始人、福布斯主编对谈","ba-fei-te-2010nian-yu-luo-ke-guo-du-chuang-shi-ren-fu-bu-si-zhu-bian-dui-tan",{"title":1599,"slug":1600,"category":1051,"order":1601},"2018 巴菲特致股东信","2018-ba-fei-te-zhi-gu-dong-xin",91,{"title":1603,"slug":1604,"category":874,"order":1601},"巴菲特：2010年央视财经采访","ba-fei-te-2010nian-yang-shi-cai-jing-cai-fang",{"title":1606,"slug":1607,"category":1051,"order":1608},"2019 巴菲特致股东信","2019-ba-fei-te-zhi-gu-dong-xin",92,{"title":1610,"slug":1611,"category":874,"order":1608},"巴菲特：2010年对话IVEY 商学院学生","ba-fei-te-2010nian-dui-hua-ivey-shang-xue-yuan-xue-sheng",{"title":1613,"slug":1614,"category":1051,"order":1615},"2020 巴菲特致股东信","2020-ba-fei-te-zhi-gu-dong-xin",93,{"title":1617,"slug":1618,"category":874,"order":1615},"巴菲特：2010年慈善中国行","ba-fei-te-2010nian-ci-shan-zhong-guo-xing",{"title":1620,"slug":1621,"category":1051,"order":1622},"2021 巴菲特致股东信","2021-ba-fei-te-zhi-gu-dong-xin",94,{"title":1624,"slug":1625,"category":874,"order":1622},"巴菲特：2010年给全体经理人备忘录","ba-fei-te-2010nian-gei-quan-ti-jing-li-ren-bei-wang-lu",{"title":1627,"slug":1628,"category":1051,"order":1629},"2022 巴菲特致股东信","2022-ba-fei-te-zhi-gu-dong-xin",95,{"title":1631,"slug":1632,"category":874,"order":1629},"巴菲特：2010年金融危机调查委员会专访","ba-fei-te-2010nian-jin-rong-wei-ji-diao-cha-wei-yuan-hui-zhuan-fang",{"title":1634,"slug":1635,"category":1051,"order":1636},"2023 巴菲特致股东信","2023-ba-fei-te-zhi-gu-dong-xin",96,{"title":1638,"slug":1639,"category":874,"order":1636},"巴菲特：2011年500 亿美元的决定","ba-fei-te-2011nian-500-yi-mei-yuan-de-jue-ding",{"title":1641,"slug":1642,"category":1051,"order":1643},"2024 巴菲特致股东信","2024-ba-fei-te-zhi-gu-dong-xin",97,{"title":1645,"slug":1646,"category":874,"order":1643},"巴菲特：2011年CNBC 专访","ba-fei-te-2011nian-cnbc-zhuan-fang",{"title":1648,"slug":1649,"category":1051,"order":1650},"2025 巴菲特致股东信","2025-ba-fei-te-zhi-gu-dong-xin",98,{"title":1652,"slug":1653,"category":874,"order":1650},"巴菲特：2011年对话八所商学院学生","ba-fei-te-2011nian-dui-hua-ba-suo-shang-xue-yuan-xue-sheng",{"title":1655,"slug":1656,"category":1051,"order":1657},"2025 感恩节致辞","2025-gan-en-jie-zhi-ci",99,{"title":1659,"slug":1660,"category":874,"order":1657},"巴菲特：2011年查理·罗斯专访","ba-fei-te-2011nian-cha-li-luo-si-zhuan-fang",{"title":1662,"slug":1663,"category":1051,"order":1664},"2026 阿贝尔致股东信","2026-a-bei-er-zhi-gu-dong-xin",100,{"title":1666,"slug":1667,"category":874,"order":1664},"巴菲特：为何股票能跑赢黄金与债券","ba-fei-te-2012nian-wei-he-gu-piao-neng-pao-ying-huang-jin-yu-zhai-quan",{"title":1669,"slug":1670,"category":874,"order":1671},"巴菲特：2012年对话IVEY 商学院学生","ba-fei-te-2012nian-dui-hua-ivey-shang-xue-yuan-xue-sheng",101,{"title":1673,"slug":1674,"category":874,"order":857},"巴菲特：2012年跳着踢踏舞去上班","ba-fei-te-2012nian-tiao-zhao-ti-ta-wu-qu-shang-ban",{"title":1676,"slug":1677,"category":874,"order":1678},"巴菲特：2013年 《沃伦·巴菲特的办公时间访谈》","ba-fei-te-2013nian-wo-lun-ba-fei-te-de-ban-gong-shi-jian-fang-tan",103,{"title":1680,"slug":1681,"category":874,"order":1682},"巴菲特：2013年乔治城大学演讲","ba-fei-te-2013nian-qiao-zhi-cheng-da-xue-yan-jiang",104,{"title":1684,"slug":1685,"category":874,"order":1686},"巴菲特：2013年如何教孩子理财","ba-fei-te-2013nian-ru-he-jiao-hai-zi-li-cai",105,{"title":1688,"slug":1689,"category":874,"order":1690},"巴菲特：2013年家族三代谈慈善","ba-fei-te-2013nian-jia-zu-san-dai-tan-ci-shan",106,{"title":1692,"slug":1693,"category":874,"order":1694},"巴菲特：2013年对话八所商学院学生","ba-fei-te-2013nian-dui-hua-ba-suo-shang-xue-yuan-xue-sheng",107,{"title":1696,"slug":1697,"category":874,"order":1698},"巴菲特：2014年CNBC 专访2014年3月3日","ba-fei-te-2014nian-cnbc-zhuan-fang-2014nian-3yue-3ri",108,{"title":1700,"slug":1701,"category":874,"order":1702},"巴菲特：2014年CNBC 专访2014年5月5日","ba-fei-te-2014nian-cnbc-zhuan-fang-2014nian-5yue-5ri",109,{"title":1704,"slug":1705,"category":874,"order":1706},"巴菲特：2014年与ivey商学院MBA学生会面纪要","ba-fei-te-2014nian-yu-iveyshang-xue-yuan-mbaxue-sheng-hui-mian-ji-yao",110,{"title":1708,"slug":1709,"category":874,"order":1710},"巴菲特：2014年关于游牧者基金","ba-fei-te-2014nian-guan-yu-you-mu-zhe-ji-jin",111,{"title":1712,"slug":1713,"category":874,"order":1714},"巴菲特：2014年给全体经理人备忘录","ba-fei-te-2014nian-gei-quan-ti-jing-li-ren-bei-wang-lu",112,{"title":1716,"slug":1717,"category":874,"order":1718},"巴菲特：2014年谈可口可乐薪酬方案","ba-fei-te-2014nian-tan-ke-kou-ke-le-xin-chou-fang-an",113,{"title":1720,"slug":1721,"category":874,"order":1722},"巴菲特：2015年对话IVEY 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